Squirrel holding nut, inspiration for Organik logo. Created by Tapstudio
Squirrel holding nut, inspiration for Organik logo. Created by Tapstudio

ORGANIK

Organik is a café dedicated to promoting healthy lifestyles, providing the perfect retreat for those seeking a mindful break during their work or study hours. Fully stocked with organic and eco-friendly products, Organik strives to offer customers an experience of enjoying food and drinks that not only satisfy but also nourish the body and soul.

Organik poster on white wall adorned with cascading plants with consistent branding
Organik poster on white wall adorned with cascading plants with consistent branding
Organik chocolate bar wrapper designed by Tapstudio with signature organic shapes and chocolate chip
Organik chocolate bar wrapper designed by Tapstudio with signature organic shapes and chocolate chip
Organik logo on round signboard, showcasing consistent branding
Organik logo on round signboard, showcasing consistent branding
Organik logo grid structure with reduced opacity squirrel. Created by Tapstudio
Organik logo grid structure with reduced opacity squirrel. Created by Tapstudio
Jars with Organik designed labels: one for tea bags, the other for cinnamon sticks
Jars with Organik designed labels: one for tea bags, the other for cinnamon sticks
Tote bag design for Organik, featuring brand logo and details.
Tote bag design for Organik, featuring brand logo and details.
Apron and label design for Organik café, showcasing brand logo and details.
Apron and label design for Organik café, showcasing brand logo and details.

NATURE AS A VISUAL CONNECTION

At the core of Organik's visual identity lies its distinctive logo, a harmonious blend of creativity and meaning. We chose a charming squirrel holding a nut, not only as a symbol of nutrition but also as a friendly and familiar touch for the brand. The choice of the squirrel evokes qualities like agility and vitality, conveying the freshness and energy we aim to offer our customers.

HARMONY IN EVERY SENSE

The design, consisting of rounded shapes, reflects softness and accessibility, essential elements for a friendly and welcoming brand. The brown colour, inspired by nature's palette, underscores our connection to the organic and authentic. Additionally, the name "Organik," ending with a 'k,' not only adds a distinctive touch but also communicates its uniqueness and differentiation in the market.

NATURE AND WORK IN ONE SPACE

The logo proposal was a resounding success, meeting our client's expectations from the outset in representing their brand. This design is not only visually appealing but also tells the story of Organik: a tale of connection with nature, freshness, and a commitment to nutritional quality.

Organik logo in positive and negative versions on brown and white backgrounds.
Organik logo in positive and negative versions on brown and white backgrounds.
Organik colour palette: brown (coffee), yellow (gold), and beige (nut).
Organik colour palette: brown (coffee), yellow (gold), and beige (nut).
Organik logo with slogan, featuring signature rounded shapes
Organik logo with slogan, featuring signature rounded shapes

MORE WORK

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Hand icon pointing to clikable image of business cards for beauty salon
Hand icon pointing to clikable image of business cards for beauty salon
Hand icon pointing to clickable business card design
Hand icon pointing to clickable business card design
Hand icon pointing to clickable image with three posters
Hand icon pointing to clickable image with three posters