ORGANIK
Organik is a café dedicated to promoting healthy lifestyles, providing the perfect retreat for those seeking a mindful break during their work or study hours. Fully stocked with organic and eco-friendly products, Organik strives to offer customers an experience of enjoying food and drinks that not only satisfy but also nourish the body and soul.
NATURE AS A VISUAL CONNECTION
At the core of Organik's visual identity lies its distinctive logo, a harmonious blend of creativity and meaning. We chose a charming squirrel holding a nut, not only as a symbol of nutrition but also as a friendly and familiar touch for the brand. The choice of the squirrel evokes qualities like agility and vitality, conveying the freshness and energy we aim to offer our customers.
HARMONY IN EVERY SENSE
The design, consisting of rounded shapes, reflects softness and accessibility, essential elements for a friendly and welcoming brand. The brown colour, inspired by nature's palette, underscores our connection to the organic and authentic. Additionally, the name "Organik," ending with a 'k,' not only adds a distinctive touch but also communicates its uniqueness and differentiation in the market.
NATURE AND WORK IN ONE SPACE
The logo proposal was a resounding success, meeting our client's expectations from the outset in representing their brand. This design is not only visually appealing but also tells the story of Organik: a tale of connection with nature, freshness, and a commitment to nutritional quality.