DUELLIUM

Duellium is a film and photography studio based in the heart of London, dedicated to providing the best equipment to filmmakers of all levels, democratizing access to quality equipment for cinematic projects. Approaching us with the aim of revitalizing their brand, they wanted to stand out in a saturated and outdated market, targeting young creatives and film enthusiasts.

KEY TO RESEARCH

Research revealed that brands in the sector lacked modernity and digital adaptability, so we set out to create an image that not only served as a simple logo but also embodied the values Duellium wanted to convey.

Using sans-serif geometric typography and a color palette inspired by the cinematic world, reflecting professionalism and joy with an otter as the central symbol of the logo, represents the values of elegance, trust, and attention. The resulting design is friendly yet reliable, with rounded edges and vibrant colors that adapt to both the digital world and traditional stationery.

A EYE-CATCHING LAUNCH

With this visual transformation, Duellium now stands out as a modern, friendly, and professional brand, ready to bring their clients' visions to life in the world of film and photography.