BLENT

Blent is a clothing brand owned by a collective of Spanish YouTubers with a 9-year history in parkour, an urban sport gaining popularity among the younger generation. Upon analysing the market, we identified the need for a fresh and distinctive brand.

SPORT AS CONNECTION WITH NATURE

We developed a branding strategy that highlights Blent's urban and vibrant essence. The logo design incorporates elements reflecting Spanish origins and the spirit of parkour, using an Orangutan as the brand's main image, an animal known for its strength and wild, free lifestyle.

BRAND DISCOVERY IN THE DIGITAL WORLD

To establish a connection with the audience, we positioned the brand digitally by creating a website and implementing organic growth strategies on social media. Our main objective was to build a united community that identifies with this prominent brand in the parkour realm. Through analysis and strategy, we redirected followers from platforms like Instagram and YouTube to the website, resulting in the sale of 100 units of the first merchandising product.

BRILLANT RESULTS AND COMUNITY THAT REMAINS

Thanks to a memorable image representing the values of the creators of this sports group, we have continuously gained followers who support the brand across all content platforms, blogs, and product purchases to this day.

In summary, Blent has undergone a successful digital transformation, solidifying its online presence and effectively connecting with its audience through branding, web design, and social media management.