PASSION HAIR UNISEX

With over three decades of experience in South London, Passion Hair Unisex faced the challenge of standing out in an ever-changing environment. Through a process of rebranding, we partnered with them to highlight their uniqueness and authenticity.

VALUES REPRESENTED BY THE ORIGINAL DESIGN

Starting with a baseline brand, we analysed the competition to find a significant way to stand out while maintaining the original essence of the brand. We simplified the iconic logo and updated the brand colors by selecting serene tones, which convey a welcoming and modern energy, tailored to the hairdressing and beauty industry.

THE CLOSEST DIGITAL EXPERIENCE

We focused on capturing the essence of the place and its service. We personally handled all professional photography for the website design and used clear and sincere strategic copywriting to engage the audience. All these factors, along with an intuitive, organised, and simple design, strengthened the connection between the client and service by implementing a booking area that provides confidence and simplicity in one place.

LET'S TALK ABOUT CONNECTION IN SPACE

We have created a connection from the first digital visit to the arrival at the beauty salon, imprinting the new brand on vinyl, displays, merchandise items, and visible areas of the premises, creating memorable uniformity.

A BRAND THAT WILL ENDURE OVER TIME

The successful transformation of Passion Hair Unisex's visual identity has undergone a strategic rebranding adapted to an ever-changing environment, accompanied by an effectively connected digital launch with the customer.